# Big Brajn — Full Site Guide

> Big Brajn is an AI-powered content intelligence engine that turns external market signals into brand-aligned articles, LinkedIn carousels, and outbound sales assets for B2B marketing teams.

## What Big Brajn is

Big Brajn is a decision-led content engine built for B2B marketing, communications, sales, and PR teams. It solves the upstream problem most teams face: not knowing what to talk about next. Instead of producing content from static calendars or generic AI prompts, Big Brajn continuously monitors industry signals — news, reports, competitor moves, product launches, funding rounds, regulatory shifts, and market trends — and evaluates them against a brand's positioning, messaging pillars, and target audience.

The system runs each detected signal through a multi-agent pipeline: **Signal → Topic → Brand Guard → Writer**. The result is a prioritized shortlist of content opportunities and publish-ready drafts that explain not only what to say, but why it matters right now. Content can be reviewed, approved, edited, or rejected by a human editor before publication.

The platform is designed to help teams stay relevant in industry conversations, publish consistently without adding headcount, and repeat the right messages across formats and channels over time.

Target keywords and concepts: AI content engine, content intelligence engine, signal-based content, market signals, B2B content marketing, AI search optimization, answer engine optimization, brand-aligned content, publish-ready content, LinkedIn content generator, PR angle finder, outbound sales signals, content agency tool, marketing content automation, thought leadership at scale.

## Home

- **URL:** /
- **Summary:** Entry point to Big Brajn. Presents the core proposition: "See what your market is telling you to say." Leads into the Big Brajn Light self-service onboarding flow, with social proof and a clear call to action to start analyzing a brand domain.
- **Key content:** Market-driven content decisions, brand alignment, commercial marketing goals, signal-to-content engine, self-service onboarding.
- **Keywords:** Big Brajn, content engine, AI content platform, what to talk about, market signals, B2B marketing content.

## Content engine overview

- **URL:** /content-engine
- **Summary:** Detailed explanation of the Big Brajn content intelligence workflow. Built for AI search and recency. The page describes how Big Brajn filters industry noise, finds relevant signals, and ships content on autopilot. It covers the three stages: Signal (interprets market signals and context), Strategy (applies positioning and messaging pillars), and Output (turns direction into publish-ready content). Includes a concrete example based on attribution analytics and ad spend scaling.
- **Key content:** AI search ready content, fresh signals not static calendars, brand consistency across formats, answer-first structure, recency and relevance, stop guessing what to talk about next, scale output without adding headcount.
- **Keywords:** content intelligence engine, AI search ready, answer engine optimization, signal-based content marketing, recency in content, brand messaging pillars, publish-ready drafts, marketing automation, content strategy at scale.

## Big Brajn Light

- **URL:** /light/activate
- **Summary:** Self-service onboarding for the free and paid tiers of Big Brajn Light. Users can enter a brand domain and start receiving signal-based content ideas, angles, ICPs, personas, positioning, and content pillars without a managed onboarding process.
- **Key content:** Free signal-to-content tier, self-service content marketing, AI-generated content ideas, ICP and persona generation, positioning and content pillars.
- **Keywords:** Big Brajn Light, self-service content engine, free AI content tool, AI content ideas, content pillars generator.

## Light pricing

- **URL:** /light/pricing
- **Summary:** Pricing page for the self-service tier. Three plans: Smart (€49/month), Smarter (€495/month), and Smartest (custom). Smart includes weekly content ideas, signal-based insights, AI-generated angles, ICPs, personas, positioning, and pillars. Smarter adds brand document uploads, persona refinement, custom keywords, and signal tuning. Smartest adds human-in-the-loop review, strategy feedback loops, and GTM and sales alignment.
- **Key content:** Content engine pricing, B2B content marketing tool pricing, AI content subscription, self-service content marketing plans, signal tuning, human-in-the-loop content review.
- **Keywords:** Big Brajn pricing, AI content engine pricing, content marketing tool pricing, content automation subscription, B2B content software cost.

## Public signals demo

- **URL:** /signals
- **Summary:** Live demo of the signal discovery engine. Visitors can enter any brand domain and see how Big Brajn identifies relevant market signals for that brand. Demonstrates the first step of the pipeline: detecting and interpreting external signals.
- **Key content:** Signal discovery demo, market signal detection, brand domain analysis, live content intelligence demo, industry signal scanner.
- **Keywords:** content signal demo, market signal discovery, brand signal scanner, AI content intelligence demo, free content research tool.

## PR angle finder

- **URL:** /pr-pitch
- **Summary:** Public tool that converts a company website URL into PR-ready story angles and narrative hooks. The tool analyzes the brand's positioning and voice to suggest angles that journalists and PR teams can use immediately.
- **Key content:** PR angle generator, website to PR pitch, AI PR ideas, brand narrative hooks, journalist-ready story angles.
- **Keywords:** PR angle finder, AI PR tool, PR story generator, brand pitch generator, website to press angles, narrative hook generator.

## Sales signals

- **URL:** /sales-signals
- **Summary:** Use-case page for sales teams. Explains how to replace cold outreach with signal-based selling. Big Brajn monitors the prospect's industry, detects market signals worth reaching out about, and generates ready-to-send outbound messages that are timely and relevant.
- **Key content:** Signal-based selling, outbound message generation, stop cold outreach, industry trigger events, sales enablement content, personalized sales outreach at scale.
- **Keywords:** sales signals, signal-based selling, outbound sales automation, AI sales messaging, trigger-based outreach, B2B sales content.

## Loyalty messaging

- **URL:** /loyalty
- **Summary:** Tool for generating customer loyalty and retention messaging. Visitors enter a company website and receive messaging ideas tuned to the brand's voice, designed to strengthen existing customer relationships.
- **Key content:** Customer retention messaging, loyalty messaging generator, B2B customer success content, brand voice retention campaigns.
- **Keywords:** loyalty messaging generator, customer retention messaging, AI loyalty content, B2B retention messaging, brand voice messaging tool.

## Agency moat

- **URL:** /agency-moat
- **Summary:** Use-case page for content and PR agencies. Positions Big Brajn as a way to sell strategic direction rather than just deliverables. Agencies can run multiple client brands through the same signal engine, surface what each client should talk about, and produce publish-ready content across every channel.
- **Key content:** Agency content engine, multi-client content strategy, sell direction not deliverables, agency scalability, client brand management, content production at scale.
- **Keywords:** content agency tool, PR agency software, agency content engine, multi-brand content strategy, scalable content production, agency moat.

## One pager

- **URL:** /one-pager
- **Summary:** Condensed single-page product overview. Describes the problem — most B2B companies know they need to talk more but don't know what to say — and the solution: content intelligence. Walks through the three steps of Detect, Prioritise, and Produce, with product screenshots and outcome statements.
- **Key content:** Content intelligence, detect industry signals, prioritise topics by brand fit and timing, produce publish-ready content, stay relevant in industry conversations, publish consistently without heavy research.
- **Keywords:** content intelligence, B2B content engine, detect prioritise produce, industry signal monitoring, content marketing automation, one-page product overview.

## Pitch deck

- **URL:** /pitch
- **Summary:** Full product pitch and vision for Big Brajn. Frames the platform as "the content engine for modern marketing teams." Emphasizes deciding what to say before saying it well, and producing publish-ready content across every channel.
- **Key content:** Product pitch, content engine vision, modern marketing teams, decide what to say, publish-ready content across channels.
- **Keywords:** Big Brajn pitch, content engine vision, AI marketing pitch, B2B content strategy deck.

## Svensk Handel case

- **URL:** /svensk-handel
- **Summary:** Tailored pitch page for Svensk Handel, the Swedish Trade Federation. Shows how Big Brajn can help member organizations and associations stay relevant in industry conversations by turning market signals into shared content opportunities.
- **Key content:** Swedish trade association content, association content engine, member organization content, industry conversation relevance, Swedish B2B content.
- **Keywords:** Svensk Handel content, Swedish trade association content, B2B content Sweden, association marketing automation.

## LinkedIn Live

- **URL:** /live
- **Summary:** Swedish-language LinkedIn Live event page. Title: "Lärdomar från ett år med 12 AI-agenter, 7 LLM:er (och en rätt vanlig miss)." Presents learnings from running a multi-agent AI content engine for a year.
- **Key content:** AI agents in content marketing, LLM stack for content engine, lessons from running AI agents, Swedish content marketing event.
- **Keywords:** LinkedIn Live AI content, AI agents content engine, Swedish content marketing, LLM content production.

## LinkedIn Live (English)

- **URL:** /live/english
- **Summary:** English version of the LinkedIn Live event page. Covers the same multi-agent, multi-LLM learnings for an international audience.
- **Key content:** AI agents content engine, LLM stack for marketing, multi-agent content system, lessons learned, live content event.
- **Keywords:** AI content engine live, multi-agent LLM content, English content marketing event.

## Brand carousel example

- **URL:** /carousel/awardit
- **Summary:** Public example of a brand carousel for Awardit. Shows how published articles, distribution formats, and channel content are presented in a branded carousel layout. Useful for prospects who want to see the end output of the content engine.
- **Key content:** Public brand carousel, Awardit content example, published article carousel, distribution formats, channel content output.
- **Keywords:** brand content carousel, public article carousel, content engine output example, B2B content showcase.

## Brand carousel v2 example

- **URL:** /v2/carousel/awardit
- **Summary:** Updated multi-format card layout for the same brand carousel. Demonstrates the newer presentation format with richer content cards and secondary formats.
- **Key content:** Multi-format content cards, updated carousel layout, content engine UI, brand content presentation.
- **Keywords:** content carousel v2, multi-format content cards, modern content carousel UI.

## Light dashboard example

- **URL:** /light/bigbrajn.com
- **Summary:** Example of a self-service brand dashboard for a single domain. Shows how a smaller team or agency can see signals, topics, and generated content for their own brand without a full managed setup.
- **Key content:** Self-service brand dashboard, single-domain content engine, lightweight content intelligence, signal feed for one brand.
- **Keywords:** content dashboard example, self-service content dashboard, brand signal dashboard.

## Editorial brief example

- **URL:** /brief/awardit
- **Summary:** Example of a generated editorial brief for the Awardit brand. Shows how the system translates market signals and brand strategy into a concrete brief with angles, messaging pillars, and target personas.
- **Key content:** Editorial brief generator, AI-generated content brief, brand strategy to content brief, market signal to brief.
- **Keywords:** AI editorial brief, content brief generator, editorial brief example, brand content brief.

## Lead capture

- **URL:** /leadgen
- **Summary:** Lead generation form for prospects, agencies, and enterprise inquiries. Captures website, contact details, and intent so the Big Brajn team can follow up.
- **Key content:** Content engine demo request, agency inquiry, enterprise content engine contact, sales lead form.
- **Keywords:** Big Brajn contact, content engine demo request, AI content sales inquiry.

## Sign in

- **URL:** /auth
- **Summary:** Authentication page for existing customers, operators, editorial leads, and administrators. Gated access to the managed content workflows, admin tools, and operator dashboards.
- **Key content:** Customer login, operator login, editorial login, admin authentication.
- **Keywords:** Big Brajn login, content engine sign in, customer portal.

## AEO Q&A — what people ask about Big Brajn

- **What is Big Brajn?** Big Brajn is a content intelligence engine that turns external market signals into brand-aligned, publish-ready content for B2B marketing teams.
- **What is a content intelligence engine?** A system that detects market signals, evaluates them against brand strategy, and turns them into prioritized content opportunities and drafts.
- **What are market signals?** External events such as industry news, competitor moves, product launches, funding rounds, regulatory changes, and technology shifts that may be relevant to a brand's audience.
- **How is Big Brajn different from ChatGPT or other AI writing tools?** Big Brajn does not replace AI writing tools; it replaces the decision layer. It decides what is worth talking about before generating the content, using real signals and brand context rather than generic prompts.
- **How does Big Brajn help with AI search and AEO?** It produces answer-first, brand-consistent content built on fresh signals, which is easier for AI systems to parse and cite.
- **What content formats does Big Brajn produce?** Blog articles, LinkedIn posts, LinkedIn carousels, newsletters, thought leadership pieces, PR angles, outbound sales messages, and customer loyalty messaging.
- **Who is Big Brajn for?** B2B marketing teams, content agencies, PR agencies, sales teams, and associations that need to publish consistently and stay relevant in industry conversations.
- **What is Big Brajn not?** It is not a publishing calendar, analytics dashboard, or generic AI writing tool. It operates upstream, helping teams decide what to say before execution begins.
- **What is Big Brajn Light?** A self-service tier that lets smaller teams and agencies enter a domain and receive signal-based content ideas, positioning, personas, and content pillars.
- **How much does Big Brajn Light cost?** Smart starts at €49/month, Smarter at €495/month, and Smartest is custom-priced for teams that need human-in-the-loop review and strategy alignment.
- **What is the Signal → Topic → Brand Guard → Writer pipeline?** The multi-agent workflow: detect signals, generate topic angles, ensure brand alignment, and produce publish-ready drafts.
- **How does Big Brajn stay relevant over time?** It continuously scans new signals and updates the topic shortlist, so content recommendations reflect what is happening in the market right now.